It doesn’t really seem to matter how long you have been blogging, or what you are blogging about. Campaigns are a strange beast that seem to come for entirely unrelated reasons!
Here are 6 tips to get your media agent to recognize you, and give you more campaigns! (and by Media Agent, I mean the networks, and PR companies that you work with)
1. Talk to them
Let your media agent know what you are up to. Share posts with them, update your information. Make sure they know that you are writing and what you are writing about. And by talk to them, say nice things – don’t be a squeaky wheel and fill them full of complaints. No one wants that . . trust me!
2. Be more than a blog
Share what you are doing in “real life” with your media agent. Are you attending a conference, speaking at one? Are you running community workshops, or volunteering at local events? Your media agent, and the brands they work with do care about the person behind the brand!
3. Be more than your own blog
Share your writing and build a digital community. Be sure to link up guest posts, and share your “portfolio” of writing with your readers and your agent. A good blogger is one that is not only recognized on their site, but in the community of blogging. Be THAT blogger
4. Clean up
A clean, efficient, easily navigated site appeals to media agents and brands. Get feedback on your site, and think like the brands you want to work with when you tweak it. Have ways to feature posts for more than a day, or create special places to promote brands you work with. Seasonal guides that remain static, categorized posts that highlight themes, and search bars are very important to brands and agents.
5. Think about your language
Speak the language of your brand and keep it consistent! Remember that brands and media agents look at all your communication methods! That means they check back on posts, and on your social media channels – remember the brand you are putting out there should be consistent through everything. As well, don’t cut and paste reviews. If you are being paid to post, make it creative, and personalize it. Find a way to re-invent the wheel and refresh the blog post you are doing. Try something new, take a few risks and don’t be boring!
6. Be professional!
Have fun, be eager and try hard. Simple, yes, but oh so important. Find solutions, help out your media agent and other bloggers. Be a team player and be easy to work with. Your numbers only matter so much, it is the personality and the person behind the brand that will have the most affect on your influence online and in the community!