You go to blogger conferences with plans, and lists and objectives.  You have scheduled meetings and chats, and connections, all based on business objectives and “benchmarks”,  and then you arrive.

And you arrive in a flurry of suitcases and scarves and “OMG, what shoes should I wear”.

You come with a plan, and with the goal of being able to show your hubby what you “achieved” during this work conference.

And then, you get there, and you hop on the crazy conference conveyor belt and realize that the REAL benefit of being here is the people you meet and spontaneous moments that fall in your lap.

You throw your list out the window, and you down that second fourth glass of champagne, and you submit.  You allow yourself to be carried away on the ride.

And that ride delivers opportunity. Conversations. Creativity.
And one hell of a lot of being in the right place, at the right time (and possibly knowing the right people)

And that is the value of Blogher.

Blogher creates.

It builds industry and creates the landscape that we work in.  You walk around the rooms and conference floor and know that ideas are being born, and cracks are being made in the surface of our world.

You get a bundle of strategists and influencers together. . . and stuff happens.

So, why do you come to Blogher,

You come to be part of the discussion, and in terms of ROI, that is often more than enough.

In fact, that can often be enough to change your life.